The Design Challenge
Izzy Match Bizzy needed a bold, playful brand identity to match the energy of its monthly Instagram Live dating show. Hosted by RedFM’s Izzy Bartek, the project called for eye-catching reels, dynamic promotional graphics, and a social media style that felt flirty, fun, and unmistakably Izzy. The challenge was to create visuals that stood out in a fast-scrolling feed while capturing the spontaneity and charm of live, unscripted matchmaking.
This brand identity was undertaken as a freelance project.
About
Izzy Match Bizzy is a once-a-month Instagram Live dating show hosted by RedFM’s Izzy Bartek. With charm, humour, and quick wit, Izzy welcomes singletons to join her live to chat about themselves—their interests, personalities, and the kind of connection they’re looking for. As the conversation unfolds in real time, viewers can watch, interact, and even message the featured guest if they feel a spark. The format is casual, fun, and refreshingly honest—offering a playful space where chemistry meets community, all through the spontaneity of live social media.
Tools Used
Adobe Suite
Year
2021-2023
Project Type
Branding and Social Media
